Tuesday 26 January 2021


1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
   
 She introduces it by sayings its an accurate rifle shot, saying that its very exclusive and almost an achevement to own a tatler magazine.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

  average age: 41
  gender percentage: 70% female
  ABC1: 80%
  HHI: 261,572£
  London/SE: 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
   
 The tatler audience mainly own designer fashion which shows they are rich and that they think you have to have designer if you wan to be classed as posh. They spent 843 million pounds on fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The guides are travel, weddings, plastic surgery, spa , jewelry, and school.This suggested the tattler audience are often using advice from the magazines as half of the year they are special editions.

Media language


Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? Here's a blog to help you with this as we haven't been able to complete the Photoshop typography lesson yet due to Covid-19.

The font choice is serif which shows they have a more traditional and posh audience but there is also sans serif for 'the new posh'.

2) How do the cover lines appeal to the Tatler target audience?

    The colours stand out so its easily readable by the audience.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour scheme is very feminine and girly as there is a large female audience so it appeals to them.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression) 
She is wearing pearls which are expensive. The make up is heavily applied and therefore will easily catch the eye of the audience. 


Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here) 
Celebrities and models are represented aka James corden which is done so fans of these people will read the magazine. 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The coverlines could show that they are somewhat modern as it says "THE NEW POSH"

3) Are there any stereotypes being reinforced or subverted? How? Why?
 A stereotype that is reinforced is the fact that posh people only wear designer beacuse they have alot of money, and the model is weraing pearls, which are a form of expensive jewelry 

4) What would be the preferred and oppositional readings to this cover of Tatler?
The preffered reading of the cover is that beauty comes if you are intensely made up and if you are wealthy enough to afford the finest and nothing but the finest. The oppositional reading would be that the best isnt required and individuals are naturally beautiful.
Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The ones in poverty as this a posh lifestyle magazine and it doesnt relect the middle class or working class

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
 The magazines representation of Britaian is posh and that only the best exists in englisnd when in reality alot of working class live in the UK.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 
  


Tuesday 19 January 2021

Magazines:Introduction to representation

 1) Write a definition of representation in media studies. Clue: The answer is in the notes above!

description or portrayal of someone in a particular way


2) Now look at the cover of Closer magazine above. List all different types of people and groups represented on the front cover. E.g. women, celebrities, race/ethnicity etc.
They are all English white women, around their thirties and 40s except one English male, who looks about 40.
3) What does The front cover shows that they are only interested in love and kids.

4) Are there any stereotypes you can identify? E.g. women and motherhood; celebrities etc.
 A stereotype i see is that they are all women and they are all mothers or becoming mothers
5) Is there anything on the cover that subverts typical stereotypes in the media?
The UKs first gay dad beacuse sterotypically the dad is meant to be masculine but beacuse he is gay, some people may say he is feminine so that subeverts stereotypes.
6) What is the preferred reading of this magazine cover - what do the producers want audiences to think when they see it? The preffered reading is when you ht a certain age, its almost manditory to have a baby because everyone is having 0ne.

7) What is the oppositional reading of this magazine cover - how might someone criticise this magazine cover or be offended by it? Becoming a mother is optional because its a lot of responsibility, so people shouldn't feel forced by society to have kids if they choose not to have any.

8) What are the social and cultural contexts to this magazine cover? What effect might this magazine have on readers or society? In england, most cultures have more kids than the english culture so this maybe trying to battle that stereotype and normalising mainly english women with more kids. 


Saturday 16 January 2021

MAGAZINES

1) List the three most important magazine cover conventions in your opinion and explain why for each one. 

The font. This is because the font is able to change the tone of the topic andit can be made easily recognisable from the font alone.

The slogan. This is because you are able to understand what the magazine will about, before you read it.

The cover model. This can be crucial as people can be attracted to the magazine i they recognise a celebrity they like.

Now study this cover of Closer magazine:

2) Identify as many of the magazine cover conventions as you can and write a list of where they appear on this cover of Closer. As an extension, you could also write about the preferred reading for the convention - what the magazine is trying to communicate to the audience.
Title, as the main typography in the magazine cover
The Slogan, directly above the magazine. 
Sub headings, saying the topics whixh will be discussed within the magazine.

The preffered reading is that havng a baby is modern and cool in a way. This is seen as at the top it says the UK's first DAD. Lower down it says posh BABY hock, and underneath that its a MOTHERS day special. The entire theme is around children.

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