Denotation and Connotation

 Media Denotation and Connotation.

Denotation: There is a young boy sitting in a chair and next to him it says 'Dig toilets Not graves' and the background is are a few homes. The boys clothes look old and worn out. 

Connotation: The words 'dig toilets not graves' infers that the boy and others in that area don't have the necessary sanitary needs that most people do. Also, the advertisement raises awareness of this by ' dig toilets not graves' the largest text there is, therefore easily catching the consumers attention to this. The fact that his clothes are worn out

Add caption

                                                                                                                                                                        Denotation: I see the main characters (Marty McFly and Doctor Emmett) looking at their wrists, presumably a watch/gadget. The text 'BACK TO THE FUTURE' stands out very clearly  due to it being the only orange/red colour  on the poster except the doctors trousers. This minimizes the focal point to the name as the text is bright and bold. Also its the largest text is the name which attracts attention to the title. Also, they 2 characters are stepping out of a vehicle of lightning bolts coming out of it. 

Connotation: The fact that they are looking at their watches could connote they are travelling through time. Also, the bright light coming from the vehicle could connote futuristic technology. In addition,