1) What year was the advert produced?
The advert was produced in 1955
2) How were women represented in most adverts in the 1950s?
Women were represented in the 1950s as housewives and the maternal duties were for them like cleaning cooking etc.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?
The heading and typography promotes the products because its sans serif, which is more modern and more for the middle and working class which could show that its more affordable for the lower classes.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
5) Why is a picture of the product added to the bottom right of the advert?
5) Why is a picture of the product added to the bottom right of the advert?
So its easily recgnisable in shops
6)What are the connotations of the chosen colours in this advert - red, white and blue?
The connotations of the colour red are romance and love, so the red is used to show the love of the product and also,red is seen as a feminine colour as red is typically used in make up.
The connotations of white are cleanliness and purity which could show how clean and bright omo makes the 'whites'.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. There is dialoge between a mother and daughter and she is telling her mother how amazing omo is.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. There is dialoge between a mother and daughter and she is telling her mother how amazing omo is.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The stereotypes of women in the 1950s were that women were kind of imprisoned, as they had no social life, and they had all the house jobs to do while the male is the 'breadwinner'.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That its a womens job to maintain the house and to do all the maternal duties expected of a 1950s woman
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
