NHS REPRESENT

 1) What does BAME? 

Black Asian ethnic minority

2) Why is there a need for blood in the BAME community? 

Black and Asian people have special blood so people need blood from their own kind of people.

3) What does this advert want people to do once they've seen it (the 'call to action')?
Makes them want to donate blood and help people of ethnic minorities.

4) Why is the advert called 'Represent'?
So that the BAME community is represented by people donating blood.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Lady Leshurr

Nicola Adams

Doc Brown

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
  Someone losing their life due to having no blood donors for their special blood.

7) How does the advert match the key conventions of a typical urban music video?
   On the streets and its gritty.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
 Women can do anything as women are typically considered very fragile and feminine but in the ad there are females as pro boxers so in that way it subverts stereotypes.

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes? 

This reinforces stereotypes because black and Asian  people are thriving in every avenue apart from blood donation, and this significant as black and Asian people hove special blood