Effects Theory

1) Write a definition of a passive audience: A passive audience take in the media without question.

2) Write a definition of an active audience: An active audience engage with the media, even if they disagree to comment their views and beliefs.

3) Write a definition of the hypodermic needle theory: The hypodermic needle theory is in the 1930's the media was believed to be powerful and reliable by the mass public and that whatever they reported was correct.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:

INFORMATION/SURVEILLANCE: A documentary
 > Why: It gives information that you may not have known before 

PERSONAL IDENTITY: Ackley Bridge
 > Why: It may relate to person due to their culture and beliefs.

DIVERSION/ENTERTAINMENT:Love Island    

 > Why:There are moments of drama and conflict between characters

RELATIONSHIPS:Ackley Bridge
 > Why: The characters could be appealing to people as they want to see what their journey is like throughout the series.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

At the start of the blue planet trailer, the pleasure to the audience is voyeuristic as they are watching the turtle swimming, which is a glimpse of reality. Also, later on, you see a group of fish gathering together and creating a wave live motion while swimming. This could provide some people with visceral pleasure as watching the fish swim is satisfying.